CTR - add numbers to title

add numbers to titled
Make titles stand out so people will click on you

Keyword Research using Google Adwords

A great podcast on Keyword Research - Main Takeaway: Use the google KW planner to extract ideas of KW using the URL Field - put competitors urls in there to extract ideas Source: http://www.ducttapemarketing.com/blog/marketing-seo/

How Long Does Link Building Take to Influence Rankings?

It takes 10 weeks on average to see 1 rank jump full article is here: https://moz.com/blog/how-long-does-link-building-take-influence-rankings

Search Engine Crawlers Control

Controlling Search Engine Crawlers for Better Indexation and Rankings - Whiteboard Friday

https://moz.com/blog/controlling-search-engine-crawlers-for-better-indexation-and-rankings-whiteboard-friday

On Page SEO - Google Rich Snippets

Need to have:

1. Schema
2. Tables
3. Image Captions

How to Write Viral Headlines

http://buzzsumo.com/blog/5-ways-create-amazing-viral-headlines/

On Page SEO - Factors to Rank in Google

Great Video on On Page SEO Factors

https://moz.com/blog/google-may-analyze-evaluate-quality-content-whiteboard-friday

Factors That Count For Ranking in Google - SEO

Here is a Summary of Our Key Findings:

1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.

2. Our data also shows that a site’s overall link authority (as measured by AhrefsDomain Rating) strongly correlates with higher rankings.

3. We discovered that content rated as “topically relevant” (via MarketMuse),significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.

4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.

5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.

6. Despite the buzz around Schema, our data shows that use of Schema markupdoesn’t correlate with higher rankings.

7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.

8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.

9. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.

11. Using data from SimilarWeb, we found that low bounce rate was associated with higher Google rankings.

http://backlinko.com/search-engine-ranking

How to Really Speed Up Your Website

Prerender – This directive allows you to completely load one page in an invisible tab in the background once the initial page completes its loading. If the user then navigates to that URL, it will appear instantly. If they don’t, the page is then unloaded. This is the one line of code that we’ll be focusing on and the one that yielded the 68.35% speed improvement. Somehow Firefox missed the memo on rel-prerender so some developers have leveraged rel-prefetch in its place. We’ll talk about the syntax in a few paragraphs. http://ipullrank.com/how-i-sped-up-my-site-68-percent-with-one-line-of-code/

What Type of Content Get More Shares and Links?

List posts and videos achieve much higher shares on average than other content formats. However, in terms of achieving links, list posts and why posts achieve a higher number of referring domain links than other content formats on average. While we may love to hate them, list posts remain a powerful content format. https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles

No.1 in Goolge SERP - Results in Higher Conversions

We made the assumption that the incremental organic visits came from our new #1 rankings and saw that those visitors were 160 percent more likely to convert to purchase. This makes sense — users who are clicking on the first result in search are likely closer to purchase, while users who are bouncing around the first and second pages are price comparing and in the consideration phase of their shopping. http://searchengineland.com/surprise-discovery-wayfair-organic-rankings-conversions-234877

310 Redirect? You lose about 15% Link Juice

One of our accidental tests involved regularly 301-redirecting large batches (i.e., tens of thousands) of product pages. On average, we found a consistent (and essentially permanent) traffic loss of about 15% for 301-redirected URLs. https://moz.com/ugc/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand

On Page Optimization - Not so Important

Accidental SEO Tests: When On-Page Optimization Ceases to Matter One of our earliest accidental SEO tests showed that title tags don’t impact rankings at all on a well-optimized page. Our theory is that there is an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank. https://moz.com/ugc/accidental-seo-tests-when-on-page-optimization-ceases-to-matter