No.1 in Goolge SERP - Results in Higher Conversions

We made the assumption that the incremental organic visits came from our new #1 rankings and saw that those visitors were 160 percent more likely to convert to purchase. This makes sense — users who are clicking on the first result in search are likely closer to purchase, while users who are bouncing around the first and second pages are price comparing and in the consideration phase of their shopping. http://searchengineland.com/surprise-discovery-wayfair-organic-rankings-conversions-234877